Our surroundings affect the way we process information – ways we think, plan, and act. Gaining insight from the location or geographic component of our environment helps us make better decisions and helps businesses to more effectively create strategies to target emerging opportunities.
Our surroundings provide meaning and purpose to our actions. Location provides context and substance to actions. Locations help anchor/ground activities. From this perspective, the location or geographical components help dictate how best to optimize utilization of the place.